A Convergent TV Platform Built For Agencies

Mindgruve plans and buys CTV for performance clients. Here's what going direct gets them.

Mindgruve already runs CTV for clients across verticals. Tatari buys the same Hulu, Peacock, and ESPN inventory direct from publishers, no DSP in the middle. Lower CPMs, publisher-level transparency, and linear in the same platform with next-day attribution on every spot.

Learn More Read the DAC story
Data is not real and for illustrative purposes only
Why we sent this
Mindgruve plans and buys convergent TV across multiple clients. The gap most performance-focused agencies hit on CTV is the same: buying through a DSP means paying a fee at every layer before a single impression runs on a real publisher. Tatari removes that layer entirely, buying direct from Hulu, Peacock, ESPN, and other premium networks. The same inventory at lower CPMs, with full publisher-level placement data on every airing instead of aggregated DSP delivery reports. DAC made the same move and drove double-digit revenue growth across their client base. Mindgruve can bring that to any CTV client on the next campaign.
What Makes Tatari Different?
Direct CTV buying and linear scale for Mindgruve's performance clients.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Other platforms count CTV views and visit rate. Tatari tracks what happened after: site visits, purchases, and lead fills tied to the specific spot, network, and creative that aired. For Mindgruve's performance clients, that is the metric that justifies the TV buy in every client review.
Direct media execution
Tatari buys CTV direct from publishers, removing the DSP layer entirely. That puts more of every Mindgruve client dollar into actual media, not fees. Full publisher-level placement data on every impression so Paige can show clients exactly where their ads ran, not just delivery totals across a DSP seat.
Our Platform and Services
Linear Biddable buying motion
Real-time pricing and viewership
See live market rates and audience delivery before you commit. Buy at the price the market clears, not what a rep quotes.
Rate shaving
Tatari's platform automatically negotiates rates down in the scatter market. Clients pay less for the same inventory.
Predictive clearance
AI forecasts which spots will clear before the buy is submitted. No surprises on delivery.
Measurement Next-day reporting
Spot-level attribution, next day
Every linear spot reports the following morning: which network, which daypart, which creative, and exactly how many site visits or conversions it drove.
Publisher-level placement data
Full transparency on where every ad ran. No black-box delivery reports. Clients see the exact placements, not just aggregated impressions.
Media Buying

Tatari gives Mindgruve direct access to CTV inventory on Hulu, Peacock, and ESPN at lower CPMs than a programmatic DSP delivers. Linear sits alongside CTV in the same platform, with biddable access to the scatter market, real-time pricing, rate shaving, and predictive clearance. One plan, one platform, one attribution report across every airing.

See our media buying tools for TV
Measurement

Every linear spot reports the next morning: network, daypart, creative, and exactly how many site visits or conversions it drove. CTV reports on the same timeline. Tatari's closed-loop measurement ties every airing to real client outcomes, whether the action happened minutes after the spot or 30 days later. Paige can walk into any client status call with placement-level data across the full TV buy, not separate channel decks to reconcile.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency connecting global brands with local markets. They partnered with Tatari to buy and measure linear and streaming TV with the same rigor as digital, proving TV could drive real business outcomes at scale across their client base.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
2x
Lower CPMs on direct CTV buys versus programmatic DSP for the same Hulu, Peacock, and ESPN inventory
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Double-digit revenue growth for DAC after moving linear and CTV to Tatari
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0 DSP layers between Mindgruve and the publisher. Tatari buys direct.
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Platform for linear and CTV. Paige plans, buys, and attributes both in the same place
Client retention
Measurement that sticks
DAC used Tatari's next-day attribution data to prove TV's lift on search and site traffic. That evidence re-opened upper-funnel budget conversations with clients who had paused spend.
New revenue
A full TV service line
Mindgruve already plans and buys CTV for performance clients. Tatari removes the DSP markup, adds linear in the same platform, and gives Paige placement-level data to bring into any client review.
Premium access
Inventory beyond programmatic
Secure Hulu, Peacock, ESPN, Bravo, and cable inventory direct from publishers. No DSP in the middle. More of every Mindgruve client's budget reaches premium inventory.
Next step for Paige
What Mindgruve's CTV clients look like buying direct, without the DSP markup.

Tatari will show side-by-side CPMs for what Mindgruve currently pays through a programmatic DSP versus Tatari direct, across the same Hulu, Peacock, and ESPN inventory Paige is already buying.

Learn more → Book a demo